Hailey Bieber Smoothie – The Viral Glow Drink Everyone’s Talking About
What do you get when you combine collagen, strawberries, sea moss, and a supermodel’s name? A smoothie so iconic it broke TikTok—and yes, we’re talking about the Hailey Bieber smoothie from Erewhon. It’s creamy, pink, and promises more than just good taste—it claims to nourish your skin, boost hydration, and leave you glowing from the inside out.
But this celebrity drink doesn’t just live at Erewhon anymore. You can now recreate your version at home for a fraction of the price, using ingredients designed to support beauty, wellness, and radiance.
In this article, we’ll explore why the Hailey Bieber smoothie went viral, what’s actually inside it, how to make a DIY version at home, and whether it lives up to the skincare hype.
What Is the Hailey Bieber Smoothie and Why Is It So Popular?
Back in 2022, LA-based luxury grocer Erewhon launched a new limited-time smoothie collaboration with Hailey Bieber, model, influencer, and founder of Rhode Skin. The result? A $17 pink drink made with a blend of strawberries, sea moss, collagen, and hyaluronic acid, marketed as the ultimate glow-up in a cup.
It wasn’t long before the Hailey Bieber Erewhon smoothie exploded on TikTok and Instagram. Wellness creators, skincare junkies, and beauty bloggers all lined up (literally) to try it and post their reviews. Within weeks, it became the most talked-about smoothie on social media.
The Celebrity Effect: Beauty in a Blender
The success of the Hailey Bieber smoothie didn’t happen by accident. It leveraged a perfect storm of influencer marketing:
- A recognizable face with a loyal audience (Hailey Bieber)
- A trendy health-focused brand (Erewhon)
- Eye-catching aesthetics (it’s literally “glow pink”)
- Functional benefits (collagen, hydration, antioxidants)
This wasn’t just another smoothie—it was a statement. Consumers weren’t just buying a drink; they were buying a piece of the “clean girl” aesthetic, the wellness glow, and that curated Erewhon lifestyle.
Why It Keeps Trending
Even after its launch, the buzz didn’t fade. Here’s why:
- It taps into the skincare-wellness crossover
- It’s highly photogenic—perfect for social media
- The ingredients align with popular beauty trends (like hyaluronic acid and collagen peptides)
- The price tag makes it aspirational, but also DIY-worthy for home creators
In short, the Hailey Bieber smoothie became a lifestyle symbol—and one that people want to replicate in their kitchens.
What’s Inside the Hailey Bieber Smoothie? (Full Ingredient Breakdown)
The Hailey Bieber smoothie at Erewhon is more than just a trendy pink drink—it’s a blend of skin-supporting ingredients that helped make it a viral sensation. It’s often referred to as a “beauty smoothie” thanks to its combination of whole foods and beauty-boosting supplements.
Let’s take a look at what’s actually in the smoothie and why it’s such a hit.
Main Ingredients in the Erewhon Version
This smoothie is made with ingredients chosen for their taste and skin-related benefits. Here’s what goes into the Erewhon version of the Hailey Bieber smoothie:
- Strawberries – high in antioxidants and vitamin C
- Avocado – adds healthy fats and creamy texture
- Dates – a natural sweetener rich in fiber
- Maple syrup – for a touch of extra sweetness
- Collagen powder – supports skin elasticity
- Sea moss gel – known for its mineral content
- Hyaluronic acid – helps with hydration
- Almond milk – dairy-free base
- Vanilla stevia – optional low-calorie sweetener
- Strawberry glaze – adds sweetness and visual appeal
- Coconut cream – creates a swirl effect and adds richness
Why These Ingredients Matter
Each part of the Hailey Bieber smoothie brings something to the table:
Collagen
This is a protein that may support skin strength and smoothness. It’s often used in beauty drinks for potential anti-aging benefits.
Hyaluronic Acid
Common in skincare, this ingredient is added to help the body retain moisture, which can improve skin hydration from within.
Sea Moss Gel
Sea moss is a plant-based source of iodine and other minerals. Some people use it for gut health and to support clearer skin.
Avocado & Coconut Cream
These ingredients are rich in fats, which make the smoothie more filling and help your body absorb fat-soluble vitamins like A and E.
Strawberries & Dates
Strawberries are full of vitamin C and antioxidants, while dates give natural sweetness without processed sugar.
Estimated Nutrition Facts (Per 16 oz serving)
| Nutrient | Estimated Amount |
|---|---|
| Calories | 300–350 |
| Protein | 10–12 g |
| Fat | 12–15 g |
| Sugar | 15–20 g |
| Fiber | 5–7 g |
This drink isn’t low in calories, but it’s packed with nutrients that may help support healthy skin and energy levels. The focus is on balance—a mix of healthy fats, clean carbs, and beauty-based supplements.
What Makes the Hailey Bieber Smoothie Unique?
It’s the combination of trendy ingredients and skincare appeal that makes this drink stand out. While many smoothies are just fruit and yogurt, the Hailey Bieber smoothie focuses on skin health, hydration, and overall glow.
Its pink color and creamy texture also make it incredibly photogenic, which has helped fuel its popularity online. From TikTok to Erewhon’s menu, this drink is now a must-try for wellness lovers.
DIY Hailey Bieber Smoothie – How to Make It at Home for Less
You don’t need to live in Los Angeles or spend $17 at Erewhon to enjoy the Hailey Bieber smoothie. Making your version at home is not only simple, but it also costs a fraction of the price, and you’ll know exactly what’s going into your blender.
Let’s walk through how to recreate this viral pink smoothie in your kitchen using common ingredients and a few optional add-ins for extra skin benefits.
Ingredients for DIY Hailey Bieber Smoothie
To make this homemade Hailey Bieber smoothie, you’ll need:
- 1 cup frozen strawberries (or fresh with ice)
- 1/4 ripe avocado
- 1–2 pitted Medjool dates
- 1/2 cup almond milk (or milk of choice)
- 1 tablespoon maple syrup (optional for sweetness)
- 1 scoop collagen peptides (unflavored or vanilla)
- 1 tablespoon sea moss gel (optional but recommended)
- 1/2 teaspoon hyaluronic acid powder (optional, for skin benefits)
- 1 tablespoon coconut cream (for swirl effect or topping)
- 1 teaspoon vanilla extract or vanilla stevia
Step-by-Step Instructions
- Prep Your Ingredients:
- Soak the dates in warm water for 5 minutes if they’re dry. This makes them blend smoother.
- Blend Everything Except Coconut Cream:
- In a high-speed blender, combine strawberries, avocado, dates, almond milk, maple syrup, collagen, sea moss gel, and vanilla.
- Adjust Texture:
- Add more milk if the smoothie is too thick or more frozen strawberries to make it colder.
- Add the Coconut Cream Swirl:
- Spoon coconut cream around the inside of your glass before pouring in the smoothie to mimic the Erewhon swirl. Optional—but it looks great!
- Serve Immediately:
- Pour into a tall glass, top with extra coconut cream or sliced strawberries, and enjoy your homemade Hailey Bieber smoothie!
Cost Comparison: Erewhon vs DIY
ItemErewhon Version Homemade Version
Price (per serving) $17 ~$4.50
Customization No Yes
Ingredients Transparency Limited 100%
Serving Size 16 oz 16–20 oz
By making your own Hailey Bieber smoothie, you not only save money, but also get to skip unnecessary sugars, adjust to your taste, and increase or reduce supplements based on your needs.
Optional Swaps & Add-Ins
- Use Greek yogurt instead of avocado for a protein boost.
- Try coconut milk instead of almond milk for a tropical twist.
- Skip the collagen and sea moss if you prefer a basic smoothie.
- Add a scoop of protein powder if using it post-workout
This homemade version delivers the creamy, fruity, and hydrating flavor the original is known for, without the luxury price tag. Plus, you can adjust the recipe for your own dietary needs.
Health Benefits of the Hailey Bieber Smoothie
There’s a reason the Hailey Bieber smoothie became a go-to for beauty lovers, fitness influencers, and wellness enthusiasts alike. It’s not just about looks—this drink is packed with ingredients that may offer real, science-backed benefits for your skin, digestion, and energy levels.
Let’s break down what this viral smoothie does for your body.
1. Supports Skin Hydration and Elasticity
One of the biggest claims around the Hailey Bieber Erewhon smoothie is its ability to promote glowing, healthy-looking skin. That’s thanks to key ingredients like:
- Collagen Peptides: Collagen is a protein that helps keep skin firm and smooth. Supplementing with it may improve skin elasticity and reduce fine lines.
- Hyaluronic acid is known for drawing moisture into the skin, which may help improve skin hydration from the inside out.
- Strawberries: Rich in vitamin C, which supports collagen production naturally.
Combined, these nutrients work together to hydrate, strengthen, and protect your skin, especially when consumed regularly.
2. Delivers Antioxidant Power
The Hailey Bieber smoothie includes several ingredients that are naturally high in antioxidants, such as:
- Strawberries
- Dates
- Sea Moss
These help fight free radicals in the body, which can cause cell damage and contribute to signs of ageing. Antioxidants play a major role in skin health, immunity, and overall wellness.
3. Provides Healthy Fats for Absorption
Thanks to ingredients like avocado and coconut cream, this smoothie contains plant-based fats. These not only make the texture rich and satisfying but also:
- Support brain function
- Help absorb fat-soluble vitamins (A, D, E, K)
- Contribute to glowing skin from within
4. Boosts Energy Without the Crash
The smoothie’s natural sugars from dates and strawberries provide quick energy, while fibre and healthy fats help slow digestion. That means you’ll feel full longer, with fewer blood sugar spikes. It’s a great mid-morning or post-workout option when you want something sweet but balanced.
5. Can Support Hormonal Balance
Though not a cure or treatment, some ingredients in the Hailey Bieber smoothie may help those looking for hormone-friendly choices:
- Sea moss is often used to support thyroid function (due to iodine content)
- Collagen may help with gut lining support, which is linked to hormone regulation
- Avocado offers B vitamins and folate, which are important for hormonal health
For people managing conditions like PCOS, this smoothie may be a better choice than sugar-heavy alternatives, though it’s important to tailor ingredients to personal needs.
A Note on Calories and Moderation
While the Hailey Bieber smoothie is packed with nutrients, it’s not a low-calorie drink. One 16-oz serving can contain:
- 300–350 calories
- 12–15 grams of fat
- 15–20 grams of natural sugar
If you’re tracking macros or monitoring your intake, keep this in mind—or adjust the ingredients accordingly.
In summary, this smoothie isn’t just another trendy drink. It’s a beauty-forward, nutrient-dense blend designed to support skin health, hydration, and energy while offering a sweet treat that fits many wellness lifestyles.
Hailey Bieber Smoothie – The Viral Glow Drink Everyone’s Talking About
Ingredients
Method
- Soak dates in warm water for 5 minutes if they’re firm.
- Add all ingredients (except coconut cream) to a high-speed blender.
- Blend until smooth and creamy, adjusting almond milk as needed.
- Swirl coconut cream inside your glass or spoon it on top.
- Pour and serve immediately. Garnish with sliced strawberries if desired.
Nutrition
Notes
- Swap coconut cream with Greek yogurt for extra protein.
- For extra chill, freeze your almond milk into cubes.
- Sea moss and hyaluronic acid are optional, but they add skin-boosting value.
- Use vanilla collagen to add flavor without stevia.
Tried this recipe?
Let us know how it was!Hailey Bieber Smoothie at Erewhon – Behind the Scenes
The Hailey Bieber smoothie isn’t just a popular drink—it’s a prime example of how celebrity branding and wellness trends collide. Erewhon, known for its $20 smoothies and A-list clientele, partnered with Hailey in a marketing move that skyrocketed both visibility and sales.
So, what happened behind the scenes, and does Hailey get paid for this?
How the Erewhon Smoothie Collab Came to Life
In mid-2022, Hailey Bieber teamed up with Erewhon to launch her signature smoothie in celebration of her skincare line, Rhode Skin. The drink wasn’t just a fun idea—it was a strategic branding move. It tied her image of glowing skin and minimal wellness to a real, purchasable product.
The Hailey Bieber Erewhon smoothie became the fastest-selling influencer smoothie in Erewhon’s history, driving massive in-store traffic and viral TikTok reviews.
Does Hailey Bieber Get Paid for the Smoothie?
Although official figures haven’t been released, it’s widely believed Hailey Bieber does receive compensation or profit sharing from the smoothie sales. Erewhon is known for creating limited-edition influencer smoothies with a revenue split between the brand and the celebrity.
In addition to exposure for Rhode, this likely included:
- Brand placement on Erewhon shelves
- In-store signage featuring Hailey
- A viral product that tied her name to wellness, not just fashion
Erewhon’s Influencer Smoothie Model
Erewhon’s smoothie collabs are now an LA status symbol. Other names who’ve launched drinks with them include:
- Bella Hadid
- Kourtney Kardashian (via Lemme)
- Mari Llewellyn
- Joe Holder (performance coach)
Each Smoothie is customized to the influencer’s brand values or product line, offering Erewhon a unique way to turn social influence into product sales. The Hailey Bieber smoothie remains one of the most talked-about examples.
Limited Editions, High Demand
Like many Erewhon smoothies, the Hailey Bieber version was a limited release, meaning you had to grab it while it lasted—or find a DIY version to make at home. This exclusivity created urgency and hype, with lines out the door and TikTok going viral by the hour.
Even after its initial run, fans continue to request it, and some Erewhon stores bring it back seasonally based on demand.
What This Means for Consumers
The buzz around the Hailey Bieber smoothie shows how celebrity influence can shape food trends, especially in the health and wellness space. But the drink’s staying power has just as much to do with its ingredient quality, visual appeal, and functional health benefits as it does with the name on the label.
In the end, this Smoothie isn’t just about Hailey—it’s about an entire generation of consumers choosing beauty, wellness, and Instagram-ready blends all in one sip.
